New Technology and Sports
Consumers' Perceptions of Artificial Intelligence
Sport Consumer Behavior
학력
(B.S) 2007 경희대학교 골프 경영학과
(M.S) 2012 University of Florida, College of Health and Human Performance
(M.S) 2016 University of Florida, College of Journalism and Communications
(Ph.D.) 2016 University of Florida, College of Health and Human Performance
약력/경력
(현) 성균관대학교 스포츠과학대학 조교수
Research Fellow in North American Society for Sport Management
(전) Texas Tech University, College of Media and Communication 조교수
(현) 한국스포츠산업경영학회 이사
(현) Board Member: Korean American Association for Sport Management
(현) 한국스포츠미디어학회 이사
(현) Review Board Member: Journal of Global Sport Management
학술지 논문
(2024)
Competing With Artificial Intelligence Or Other Fans: Effects of Making Predictions About Game Outcome on Fans’ Perceived Curiosity and Evaluations of Game Consumption.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
Ugly or Pretty: The Effects of Aesthetics and Exercise Involvement on Consumers’ Evaluations of Healthy Functional Foods.
체육과학연구.
34,
3
(2023)
Missed a live match? Determinants of League of Legends Champions Korea highlights viewership.
FRONTIERS IN PSYCHOLOGY.
14,
1
(2023)
The Roles of Age-Morphing Technology in Enhancing Individuals’ Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
Influence of Personal Innovativeness and Different
Sequences of Data Presentation on Evaluations of
Explainable Artificial Intelligence.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
Role of recommendation sizes and travel involvement in evaluating travel destination recommendation services: comparison between artificial intelligence and travel experts.
JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY.
14,
3
(2023)
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
SPORT MARKETING QUARTERLY.
32,
1
(2022)
Knowledge of automated journalism moderates evaluations of algorithmically generated news.
NEW MEDIA & SOCIETY.
1,
1
(2022)
증강현실 기반의 정보제공이 스포츠 하이라이트 시청 경험과 재시청 의도에 미치는 영향.
한국스포츠산업경영학회지.
27,
5
(2022)
Baseball Fans’ Evaluations of Robot Umpire: The Perspective of Human-Robot Interaction.
Korean Journal of Sport Science.
33,
3
(2022)
정보의 양과 소비자의 사전지식이 골프제품 추천 서비스 평가에 미치는 영향: 소비자의 주관적 지식을 중심으로.
한국스포츠산업경영학회지.
27,
3
(2022)
"Don't Give Up!" Can the Competitiveness and Difficulty of Video Games Build Persistence for a Subsequent Non-Gaming Task?.
JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS.
1,
1
(2022)
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory.
SPORT MANAGEMENT REVIEW.
25,
5
(2021)
Delay Effect of Sport Media Consumption on Sport Consumers' Subjective Well-Being: Moderating Role of Team Identifi cation.
SPORT MARKETING QUARTERLY.
30,
4
(2021)
Self-imagery and advertising effectiveness: the role of sense of presence.
JOURNAL OF GENERAL PSYCHOLOGY.
1,
1
(2021)
The Effects of Anthropomorphism on How People Evaluate Algorithm-Written News.
DIGITAL JOURNALISM.
1,
1
(2021)
The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model.
CURRENT ISSUES IN TOURISM.
24,
17
(2021)
Who made the decisions: Human or robot umpires? The effects of anthropomorphism on perceptions toward robot umpires.
TELEMATICS AND INFORMATICS.
64,
1
(2021)
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements.
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP.
1,
1
수상/공훈
Communication Technology Division's Top Faculty Papers (1st place), 2020 Association for Education in Journalism and Mass Communication Conference
한국스포츠산업경여학회, 2020, 최우수 Oral Presentation
Advertising Division's Top Faculty Papers (2nd place), 2013 Association for Education in Journalism and Mass Communication Conference
